 Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior modelEmel Yarimoglu and Gul Binboga Business Strategy and the Environment, 2019, vol. 28, issue 4, 642-651 Abstract: For past few decades, consumers have lately started to adapt sustainable consumption in emerging countries. The increasing importance of sustainable consumption led the researchers to analyze green purchase and ecological behaviors. The aim of this study was to examine the antecedents of ecologically conscious consumer behavior model and show the relationships among ecologically conscious consumer behavior, green purchase conspicuous behavior, and green purchase intention based on the theory of planned behavior in an emerging country. Data were collected from 650 consumers in Turkey, one of the emerging countries, by using face‐to‐face survey technique and analyzed by factor analyses and structural equation modelling. In findings, environmental concern, altruism, and perceived consumer effectiveness were found as the antecedents of the model, and there were significant effects of ecologically conscious consumer behaviors on green purchase conspicuous behaviors and green purchase intentions. Date: 2019 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:28:y:2019:i:4:p:642-651 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
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