Examining green policy and sustainable development from the perspective of differentiation and strategic alignment

Ya Hui Ling

Business Strategy and the Environment, 2019, vol. 28, issue 6, 1096-1106

Abstract: The study seeks to explain the influence of green policy on sustainable development from the perspective of differentiation and strategic alignment. The study examined the relationships among a divergent green management strategy, green competencies, and firm performance. The results indicate that a divergent green management strategy is associated with higher firm performance and that such relationship is moderated by green competencies. The study confirms that a differentiation strategy pays off for firms that implement green management. The study also confirms that green policy should consider the strategic alignment between green management strategy and green competencies.

Date: 2019
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