EconPapers    
Economics at your fingertips  
 

Does eco‐innovation drive sales and technology investment? Focusing on eco‐label in Korea

Myoungjin Oh, Jungwoo Shin, Pil‐Ju Park and Sunmee Kim

Business Strategy and the Environment, 2020, vol. 29, issue 8, 3174-3186

Abstract: As environmental problems worsen, eco‐innovation research has received increased attention. Korea is implementing an eco‐label policy to induce eco‐innovation. Eco‐labeling is a type of voluntary eco‐innovation. There are few empirical studies on the economic performance of eco‐labels in Korea and even fewer on the additional investment in the technology used for eco‐labeling. The present study quantitatively measured the effect of eco‐labels on additionally generated sales and research and development (R&D) investment through propensity score matching. The results revealed that eco‐labeling has a positive impact on sales over the following 2 years, which is the expiration date of certification; moreover, investment in R&D typically increased for 3 years before certification. Interestingly, no additional R&D investment was made after certification. This study is mainly a basis for the introduction of environmental certification to government policymakers or product strategists who have yet to implement a certification system.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1002/bse.2565

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:29:y:2020:i:8:p:3174-3186

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1002/(ISSN)1099-0836

Access Statistics for this article

Business Strategy and the Environment is currently edited by Richard Welford

More articles in Business Strategy and the Environment from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2025-03-19
Handle: RePEc:bla:bstrat:v:29:y:2020:i:8:p:3174-3186