How green is the transnational corporation?

Miller Van and John Quinn

Business Strategy and the Environment, 1993, vol. 2, issue 1, 13-25

Abstract: This paper discusses and criticises the often proposed transitional solution for global corporations in the light of an environmental imperative. The concept of an environmental imperative or demand is developed and advocated as equally important to the market demand that is inherent in the transnational solution. However, the environmental imperative itself is tempered by the characteristics of national regulatory regimes, which are presently the major force for change. Two case studies of businesses examined by the creators of the transnational solution are offered as evidence that corporations are not as indifferent to the environment as the creators of the solution are. Based on the findings from the two cases, some tentative proposals are advanced regarding the organisation of global corporations.

Date: 1993
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