An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries

Morgan X. Yang, Xuan Tang, Man Lai Cheung and Ying Zhang

Business Strategy and the Environment, 2021, vol. 30, issue 1, 566-575

Abstract: We adopted an institutional approach to examine the relationship between environmental awareness and pro‐environmental behavioral intention at the individual level. We also compared the moderating effects of regulative, normative, and cognitive social institutions on this relationship. Based on survey data representing 42,962 consumers from 39 nations, we found that consumers' environmental awareness promoted their pro‐environmental behavioral intention. Moreover, we found that normative social institutions negatively moderated the relationship between environmental awareness and pro‐environmental behavioral intention, whereas cognitive social institutions positively moderated this relationship. This paper concludes with a discussion of the implications of these empirical findings.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

Downloads: (external link)
https://doi.org/10.1002/bse.2638

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:30:y:2021:i:1:p:566-575

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1002/(ISSN)1099-0836

Access Statistics for this article

Business Strategy and the Environment is currently edited by Richard Welford

More articles in Business Strategy and the Environment from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().