The role of green innovation and hope in employee retention

Syed Muhammad Fazal‐e‐Hasan, Hormoz Ahmadi, Harjit Sekhon, Gary Mortimer, Mohd Sadiq, Husni Kharouf and Muhammad Abid

Business Strategy and the Environment, 2023, vol. 32, issue 1, 220-239

Abstract: Green innovation is increasingly receiving attention in organisational behaviour and strategic management literature. However, understanding employee's preferences for organisations that have adopted innovative environmental practices have received little attention. This study tests a framework that examines the relationship between employees' preferences for innovative green organisations, hope, and intentions to stay. Data were collected from 403 employees in Australia. Results show that employees' preferences for green innovation drive the emotional state of employee hope, which has a positive effect on employees' intentions to stay with the organisation. This study offers implications for academics and managers, advancing the literature on green innovation, recruitment, retention, and organisational behaviour.

Date: 2023
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