Seeing the data for the trees: Assessing the data maturity and readiness of a UK forestry company

Teresa Martí‐Rosselló, Andrew J. Duncan and Euan Bowditch

Business Strategy and the Environment, 2024, vol. 33, issue 2, 149-161

Abstract: A large UK forestry company has been used as the case study to assess the organisational aspects that hinder forestry organisations from reaching data maturity and becoming data driven. This study focuses on the organisational aspects of dealing with data, as they are often disregarded in favour of dealing only with the technical aspects. The barriers to reaching data maturity have been assessed by means of an online survey distributed across the company. Additionally, the study explores how willing the company is to make changes towards becoming more data driven, assess the data capabilities of the company, identify which benefits of harnessing data are viewed more positively and to estimate the data maturity level of the organisation. The results showed that the company case study was in the early‐mid stages of data maturity with significant opportunity for improvement. The main barriers identified were cultural, along with some other organisational barriers related to data roles and data strategy. Improving the data maturity of the organisation case study consisted of increasing data‐skills, prioritising data‐driven decision making at management level and finally elaborating an organisation‐wide data strategy.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1002/bse.3483

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:33:y:2024:i:2:p:149-161

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1002/(ISSN)1099-0836

Access Statistics for this article

Business Strategy and the Environment is currently edited by Richard Welford

More articles in Business Strategy and the Environment from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().