 From Culture to Green Innovation: The Interplay of Social Capital, Entrepreneurial Leadership, and Green Knowledge Sharing in Moroccan Agricultural SMEsWalid Simmou, Maha Shehadeh, Slimane Ed‐Dafali, Khaled Hussainey and Monomita Nandy Business Strategy and the Environment, 2025, vol. 34, issue 5, 6264-6282 Abstract: Sustainable economic growth hinges on the active participation of small and medium‐sized enterprises (SMEs) in green innovation (GI). However, research on the drivers of GI adoption in developing countries often overlooks the intricate interplay between organizational and social factors. Drawing on social cognitive theory, this study investigates the interplay between organizational green culture (OGC), social capital (SC), entrepreneurial leadership (EL), and green knowledge sharing (GKS) in driving GI. Data from 565 Moroccan agricultural SMEs collected through an online questionnaire were analyzed using multiple regression. The findings reveal that EL significantly mediates the positive relationships between OGC, SC, and GI. Moreover, GKS strengthens the indirect effects of OGC and SC on GI through EL. These results underscore the critical role of leadership in fostering GI within SMEs and highlight the importance of cultivating a culture of knowledge sharing to amplify the impact of organizational and social factors. Date: 2025 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:34:y:2025:i:5:p:6264-6282 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
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