Communication Strategies in Hospitality: A Study on Michelin Green Star Sustainable Restaurants

Mirko Olivieri, Ginevra Testa and Luca Giraldi

Business Strategy and the Environment, 2026, vol. 35, issue 1, 237-250

Abstract: This research examines the sustainability communication strategies employed by Michelin Green Star award‐winning restaurants. The present study utilised qualitative content analysis of textual data from Michelin Guide descriptions for 182 restaurants, thereby highlighting six core communication themes: sustainable technologies, diversified culinary offerings, community‐focused initiatives, sustainable supply chains, entrepreneur values and sustainability certifications. The findings emphasise authenticity, transparency, local community engagement, waste valorisation, circular economy innovations and entrepreneurial passion as key drivers of sustainability communication strategies in the hospitality sector.

Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1002/bse.70184

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:35:y:2026:i:1:p:237-250

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1002/(ISSN)1099-0836

Access Statistics for this article

Business Strategy and the Environment is currently edited by Richard Welford

More articles in Business Strategy and the Environment from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().