 Pioneering descriptions of corporate greening: Notes and doubts on the emerging discussionKeijo Räsänen, Susan Meriläinen and Raimo Lovio Business Strategy and the Environment, 1994, vol. 3, issue 4, 9-16 Abstract: This article reviews the emerging discussion on corporate greening. The pioneering authors are found to have drawn on a number of perspectives in their descriptions of the greening process. Their views emphasise the choice of an environmental strategy, reform in management systems, organisational change, cultural change and institutional change. In spite of this conceptual diversity, the first accounts almost unanimously assume that greening will be, and should be, a top‐down process starting from the top management and being implemented through formal measures. This article suggest that these assumptions should be relaxed and both empirical research and managerial practice should be receptive to other varieties of greening, too. In particular, informal and autonomous bottom‐up processes may be very important in such a fundamental transition which greening may in some cases prove to be. This argument is based conceptually on an institutional view on the logics of managerial action, and empirically on studies in other fields of managerial work and on a case study of environmental management in a Finnish chemicals company. Date: 1994 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:3:y:1994:i:4:p:9-16 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.