GROWING AN ENVIRONMENTAL STRATEGY

Mark Starik, Gary M. Throop, John R. Doody and Mary Ellen Joyce

Business Strategy and the Environment, 1996, vol. 5, issue 1, 12-21

Abstract: Environmental management is becoming increasingly accepted as a key feature of business strategy. However, academic and practitioner publications on the subject develop few guides as to which processes to follow to integrate environmental concerns and strategy. A three‐step strategic management process is proposed which incorporates concern for the natural environment throughout a firm's operations. This can result in the growth and nurturing of an organizational environmental strategy.

Date: 1996
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