The masculine mindset of environmental management and green marketing

Susan Meriläinen, Johanna Moisander and Sinikka Pesonen

Business Strategy and the Environment, 2000, vol. 9, issue 3, 151-162

Abstract: Environmental management systems and green marketing programmes have gained increasing popularity in western market economies. They are viewed as cost‐efficient, effective and just means of tackling problems associated with the impact of economic activity on the environment. It is argued in this article, however, that these optimistic views are based on a number of ideas, images and metaphors that retain many androcentric and inadequate assumptions about self, society and nature that may be incompatible with long‐term environmental protection goals. Copyright © 2000 John Wiley & Sons, Ltd and ERP Environment

Date: 2000
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https://doi.org/10.1002/(SICI)1099-0836(200005/06)9:33.0.CO;2-Y

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