Models of Product Differentiation

Michael Waterson

Bulletin of Economic Research, 1989, vol. 41, issue 1, 1-27

Abstract: This paper surveys literature on models of horizontal and vertical product differentiation, focusing upon insights into market behavior that would otherwise be puzzling, and also covering social welfare analyses and implications. Both H. Hotelling's and E. H. Chamberlin's approaches to horizontal product differentiation are discussed and extended. The modern literature on vertical product differentiation is placed within a historical perspective. Copyright 1989 by Blackwell Publishing Ltd and the Board of Trustees of the Bulletin of Economic Research

Date: 1989
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