WILLINGNESS TO PAY FOR AMATEUR SPORT AND RECREATION PROGRAMS
Bruce Johnson (),
John Whitehead (),
Daniel S. Mason and
Gordon J. Walker
Contemporary Economic Policy, 2007, vol. 25, issue 4, 553-564
A contingent valuation method (CVM) survey in Alberta, Canada, allows estimation of the household willingness to pay (WTP) for enhancements in the province’s extensive sport and recreation programs. The estimated annual WTP of $18 per household for small enhancements in the programs far exceeds the estimated WTP of households in the United States to avoid the loss of major league sports teams, as determined in previous CVM studies. Those opposed to gambling, which helps to fund the Alberta programs, are more likely to favor using income taxes to finance expansions. (JEL H41, L83)
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Working Paper: Willingness to Pay for Amateur Sport and Recreation Programs (2006)
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