MEGAâ€ EVENTS AND TOURISM: THE CASE OF BRAZIL
Robert Baumann () and
Victor Matheson ()
Contemporary Economic Policy, 2018, vol. 36, issue 2, 292-301
Megaâ€ sporting events such as the FÃ©dÃ©ration Internationale de Football Association (FIFA) World Cup are expensive affairs. Host countries often justify the spending required to stage these events by predicting that megaâ€ events will draw large numbers of tourists. This paper analyzes monthly foreign tourist arrivals into Brazil between 2003 and 2015 and finds that the 2014 FIFA World Cup increased foreign tourism by roughly 1 million visitors. This number far exceeded expectations, but we show that roughly a quarter of this increase in foreign tourism was caused by the fortuitous advancement of Argentina's national team, and potential hosts should not count on the event to consistently produce outâ€ sized tourism figures. We conclude that onâ€ field results can greatly influence FIFA World Cup tourism. (JEL L83, F14)
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