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International Corporate Governance and the Responsibility of the Brand

Funmi Ade‐Ajayi

Corporate Governance: An International Review, 2004, vol. 12, issue 2, 184-190

Abstract: Emerging markets present strong corporate governance challenges for the branded multinational which, in view of the greater public trust and scrutiny it receives, has a responsibility to provide its international managers with the necessary tools to maintain its governance standards, even in regions where such standards might be lacking.

Date: 2004
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https://doi.org/10.1111/j.1467-8683.2004.00359.x

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