Violent sustainability: Blitzscale and counteraccounting in an Indian agtech start‐up

Nikhit Agrawal

Economic Anthropology, 2025, vol. 12, issue 1

Abstract: In recent years, there has been rapid digitalization in agriculture, with India seeing a significant rise in agricultural technology (agtech) start‐ups. Many of these start‐ups promise to address the climate crisis by promoting the economic and ecological sustainability of agriculture through market‐driven business models. Using institutional ethnography and counteraccounting at an Indian agtech start‐up, this article illuminates social, economic, and ecological relationships that are obscured by one firm's accounting practices. It shows how, despite tech‐entrepreneurs intending to help farmers, violence remains built into the design and effects of rapidly scaled‐up (“blitzscaled”) sustainability programs. The article proposes violent sustainability as a concept to highlight the unintended harm caused to potential beneficiaries due to structural violence underlying tech‐entrepreneurialism and inherent design flaws in blitzscaled sustainability programs. In doing so, it challenges the normalization and monetization of recurrent failures prevalent in tech‐entrepreneurial ventures.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1002/sea2.12333

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:ecanth:v:12:y:2025:i:1:n:e12333

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=2330-4847

Access Statistics for this article

More articles in Economic Anthropology from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().