ON THE EFFICIENCY OF AC/DC: BON SCOTT VERSUS BRIAN JOHNSON

Robert Oxoby

Economic Inquiry, 2009, vol. 47, issue 3, 598-602

Abstract: We use tools from experimental economics to address the age‐old debate regarding who was a better singer in the band AC/DC. Our results suggest that (using wealth maximization as a measure of “better”) listening to Brian Johnson (relative to listening to Bon Scott) resulted in “better” outcomes in an ultimatum game. These results may have important implications for settling drunken music debates and environmental design issues in organizations. (JEL C7, C9, D6, Z1)

Date: 2009
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https://doi.org/10.1111/j.1465-7295.2008.00138.x

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Working Paper: On the Efficiency of AC/DC: Bon Scott versus Brian Johnson (2007)
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