The effect of priming on fraud: Evidence from a natural field experiment

Parampreet Christopher Bindra and Graeme Pearce

Economic Inquiry, 2022, vol. 60, issue 4, 1854-1874

Abstract: We present a natural field experiment to examine if priming can influence behavior in a market for credence goods. 40 testers took 600 taxi journeys in Vienna, Austria, and using a between–subject design we vary the script they spoke, each designed to prime either honesty, dishonesty, or a competitor. We find that the honesty prime increases taxi fares by 5.5% relative to a baseline, the result of overcharging rather than overtreatment. Priming dishonesty and a competitor have no impact on fares. We find that the effects of priming on behavior are likely to be small compared to information asymmetries.

Date: 2022
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https://doi.org/10.1111/ecin.13088

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Working Paper: The effect of priming on fraud: Evidence from a natural field experiment (2020)
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