Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann, eds., The rise of marketing and market research ( Basingstoke: Palgrave Macmillan, 2012. Pp. 312. 10 figs. ISBN 9780230341067 Hbk. £55)

D. G. Brian Jones

Economic History Review, 2014, vol. 67, issue 2, 604-605

Date: 2014
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