 Invisible Bodies and Disembodied Voices? Identity Work, the Body and Embodiment in Transnational Service WorkSweta Rajan†Rankin Gender, Work and Organization, 2018, vol. 25, issue 1, 9-23 Abstract: This article explores the linkages between identity work, the body and embodiment in transnational call centres. Identity work, defined as the masking of national identity to imply proximity to the western client, provides an opportunity for the analyst to examine workplace embodiment in a global context. Qualitative data from an ethnographic study of two global outsourcing firms in India (2010–2012) explicated these processes. Narrative accounts suggest that call centre workers are routinely made aware of the body as a target of discipline, for instance in training; by working on their own bodies (including posture, dress, voice modulation and other forms of body regulation); by working on the bodies of others (through voice†based interactions) and by using embodied images of Americans to contextualize the service provided. In this way, the western client is visualized by the Indian call worker through corporeal imaginaries that concomitantly construct, subvert and resist the West†Rest dichotomy in service relations. Far from being disembodied, this study demonstrates that the body is central to global service work. Date: 2018 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:gender:v:25:y:2018:i:1:p:9-23 Ordering information: This journal article can be ordered from Access Statistics for this article Gender, Work and Organization is currently edited by David Knights, Deborah Kerfoot and Ida Sabelis More articles in Gender, Work and Organization from Wiley Blackwell |
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