Hustling in the creative industries: Narratives and work practices of female filmmakers and fashion designers

Robin Steedman and Taylor Brydges

Gender, Work and Organization, 2023, vol. 30, issue 3, 793-809

Abstract: This paper examines practices and narratives of hustling in the creative industries. We draw on two illustrative cases: independent female filmmakers in Nairobi, Kenya, and independent female fashion designers in Toronto, Canada, with a combined 69 interviews. Taking a comparative, intersectional approach, we explore both the practices and narratives that entrepreneurial creative workers construct. In doing so, we contribute to ongoing conceptual debates regarding the contemporary nature of work in creative industries. We define hustling in the creative industries as entrepreneurially navigating precarity to build and sustain creative businesses. We argue that hustling is not merely a “stage” of work and life to be moved past or overcome, but instead an ongoing, entrepreneurial creative practice. This fact has implications for how we think about success and creative work: hustling is not a deviation from the good life, but a way of making a good life in precarious circumstances.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/gwao.12916

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:gender:v:30:y:2023:i:3:p:793-809

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0968-6673

Access Statistics for this article

Gender, Work and Organization is currently edited by David Knights, Deborah Kerfoot and Ida Sabelis

More articles in Gender, Work and Organization from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().