Crafting an Antidote to Fast Fashion: The Case of Toronto's Independent Fashion Design Sector

Deborah Leslie, Shauna Brail and Mia Hunt

Growth and Change, 2014, vol. 45, issue 2, 222-239

Abstract: The fashion industry has undergone a profound transformation in business practices and production systems over the past several decades. These shifts include the globalisation of production chains and the emergence of a new model of “fast fashion.” This paper investigates the response of independent fashion designers in Toronto, Canada to the growing competition posed by fast fashion. It identifies a number of strategies utilised by designers to compete, arguing that they are increasingly adopting a new model of “slow fashion,” which opens up possibilities for forging locally and ethically based relationships in the fashion sector.

Date: 2014
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