Examining the association between exposure to mass media and health insurance enrolment in Ghana

Moses Mosonsieyiri Kansanga, Joseph Asumah Braimah, Roger Antabe, Yuji Sano, Emmanuel Kyeremeh and Isaac Luginaah

International Journal of Health Planning and Management, 2018, vol. 33, issue 2, e531-e540

Abstract: Although previous studies have explored the National Health Insurance Scheme (NHIS) in Ghana, very little attention is paid to the influence of mass media exposure on NHIS enrolment. Yet, understanding this linkage is important, particularly due to the critical role of mass media in disseminating health information and shaping people's health perceptions and choices. Using data from the 2014 Ghana Demographic and Health Survey, we employed logistic regression analysis to understand the relationship between NHIS enrolment and exposure to print media, radio, and television. Our findings indicate that women with more exposure to radio (OR = 1.23, P

Date: 2018
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