Does exposure of mass media associate with utilisation of ANC services? A trend analysis from Nepal demographic and health surveys

Devaraj Acharya, Ramesh Adhikari and Gary L. Kreps

International Journal of Health Planning and Management, 2021, vol. 36, issue 6, 2145-2161

Abstract: The study analysed antenatal care (ANC) services usage trends related to exposure to mass media based upon data from three Nepal Demographic and Health Surveys [NDHS] conducted in 2006, 2011, and 2016. Total 12,212 women aged 15‐49 having live births within five years preceding each survey included in the study. Most independent variables were found to be associated with utilisation of ANC services. For example, exposure to TV illustrated an increasing services trend. Seventy‐three percent of the women had exposure to Radio followed by TV (65%), and newspaper (25%). All three media were significantly associated with ANC services in all surveys (p

Date: 2021
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