The effects of menu design on information‐seeking performance and user's attitude on the World Wide Web

Byeong‐Min Yu and Seak‐Zoon Roh

Journal of the American Society for Information Science and Technology, 2002, vol. 53, issue 11, 923-933

Abstract: As the Web becomes more popular, the interest in effective navigation is increasing. Menu design is becoming a central issue of human computer interface design as the focus of computer applications moves from the computer as a machine to the human as a user. The purpose of this study was to investigate the effect of three different Web menu designs (a simple selection menu, a global and local navigation menu, and a pull‐down menu) on users' information‐seeking performance and attitudes. Three Cyber‐shopping mall Web sites were developed for the experiment. These Web sites had the same content and a constant information structure, but each had a different menu design. The results showed different effect of menu design on both searching performance and browsing performance. More specifically, participants' searching performance was superior in the pull‐down menu condition compared to the global and local navigation menu and the simple selection menu conditions. Browsing task performance was the fastest with the global and local navigation menu. However, there were no significant differences among three menu designs in terms of users' perception on appeal of the Web site and disorientation.

Date: 2002
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://doi.org/10.1002/asi.10117

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jamist:v:53:y:2002:i:11:p:923-933

Ordering information: This journal article can be ordered from
https://doi.org/10.1002/(ISSN)1532-2890

Access Statistics for this article

More articles in Journal of the American Society for Information Science and Technology from Association for Information Science & Technology
Bibliographic data for series maintained by Wiley Content Delivery ().