Bounded rationality and satisficing in young people's Web‐based decision making

Denise E. Agosto

Journal of the American Society for Information Science and Technology, 2002, vol. 53, issue 1, 16-27

Abstract: This study investigated Simon's behavioral decision‐making theories of bounded rationality and satisficing in relation to young people's decision making in the World Wide Web, and considered the role of personal preferences in Web‐based decisions. It employed a qualitative research methodology involving group interviews with 22 adolescent females. Data analysis took the form of iterative pattern coding using QSR NUD*IST Vivo qualitative data analysis software. Data analysis revealed that the study participants did operate within the limits of bounded rationality. These limits took the form of time constraints, information overload, and physical constraints. Data analysis also uncovered two major satisficing behaviors—reduction and termination. Personal preference was found to play a major role in Web site evaluation in the areas of graphic/multimedia and subject content preferences. This study has related implications for Web site designers and for adult intermediaries who work with young people and the Web.

Date: 2002
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://doi.org/10.1002/asi.10024

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jamist:v:53:y:2002:i:1:p:16-27

Ordering information: This journal article can be ordered from
https://doi.org/10.1002/(ISSN)1532-2890

Access Statistics for this article

More articles in Journal of the American Society for Information Science and Technology from Association for Information Science & Technology
Bibliographic data for series maintained by Wiley Content Delivery ().