 With a little help from my friends: Self‐interested and prosocial behavior on MySpace MusicJudd Antin and Matthew Earp Journal of the American Society for Information Science and Technology, 2010, vol. 61, issue 5, 952-963 Abstract: In this article, we explore the dynamics of prosocial and self‐interested behavior among musicians on MySpace Music. MySpace Music is an important platform for social interactions and at the same time provides musicians with the opportunity for significant profit. We argue that these forces can be in tension with each other, encouraging musicians to make strategic choices about using MySpace to promote their own or others' rewards. We look for evidence of self‐interested and prosocial “friending” strategies in the social network created by Top Friends links. We find strong evidence that individual preferences for prosocial and self‐interested behavior influence friending strategies. Furthermore, our data illustrate a robust relationship between increased prominence and increased attention to others' rewards. These results shed light on how musicians manage their interactions in complex online environments and extend research on social values by demonstrating consistent preferences for prosocial or self‐interested behavior in a multifaceted online setting. Date: 2010 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:jamist:v:61:y:2010:i:5:p:952-963 Ordering information: This journal article can be ordered from Access Statistics for this article More articles in Journal of the American Society for Information Science and Technology from Association for Information Science & Technology |
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