EconPapers    
Economics at your fingertips  
 

Coupon Advertising Under Imperfect Price Information

José Luis Moraga‐González and Emmanuel Petrakis ()
Authors registered in the RePEc Author Service: Jose Luis Moraga-Gonzalez ()

Journal of Economics & Management Strategy, 1999, vol. 8, issue 4, 523-544

Abstract: This paper studies sales promotions through coupons in an oligopoly under imperfect price information. Sellers can distribute either ordinary coupons, or coupon (price) advertising, or both types of coupons, at distant locations to attract consumers from their rivals' markets. A unique symmetric pure‐strategy equilibrium exists where rebates and couponing intensity are always positive. In the ordinary‐coupon equilibrium, prices, promotional efforts, and sellers' profits are higher than in the coupon‐advertising equilibrium. However, if sellers are allowed to distribute both types of coupons, only coupon advertising is sent out in equilibrium.

Date: 1999
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7) Track citations by RSS feed

Downloads: (external link)
https://doi.org/10.1111/j.1430-9134.1999.00523.x

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jemstr:v:8:y:1999:i:4:p:523-544

Ordering information: This journal article can be ordered from
http://www.blackwell ... ref=1058-6407&site=1

Access Statistics for this article

More articles in Journal of Economics & Management Strategy from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2021-05-27
Handle: RePEc:bla:jemstr:v:8:y:1999:i:4:p:523-544