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Who Wears the Pants? Gender Identity Norms and Intrahousehold Financial Decision‐Making

Da Ke

Journal of Finance, 2021, vol. 76, issue 3, 1389-1425

Abstract: Using microdata from U.S. household surveys, I document that families with a financially sophisticated husband are more likely to participate in the stock market than those with a wife of equal financial sophistication. This pattern is best explained by gender identity norms, which constrain women's influence over intrahousehold financial decision‐making. A randomized controlled experiment reveals that female identity hinders idea contribution by the wife. These findings underscore the roles of intrahousehold bargaining and traditional norms in shaping household financial decisions.

Date: 2021
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Handle: RePEc:bla:jfinan:v:76:y:2021:i:3:p:1389-1425