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Vaporware as a Means of Entry Deterrence

Marco Haan

Journal of Industrial Economics, 2003, vol. 51, issue 3, 345-358

Abstract: Firms in the computer industry are often accused of vaporware, the untruthful pre‐announcement of a new version of their product. By claiming they have a new product, critics argue, these firms try to deter potential entrants. The paper analyzes this phenomenon. It shows that vaporware is an equilibrium strategy in a signaling game in which the possibility to market a new product is private information. In this model, the possibility of vaporware can hurt consumers, also in the case the incumbent does have a new version of its product. The welfare effects of vaporware are ambiguous.

Date: 2003
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Journal of Industrial Economics is currently edited by Pierre Regibeau, Yeon-Koo Che, Kenneth Corts, Thomas Hubbard, Patrick Legros and Frank Verboven

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