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Estimating Consumer Inertia in Repeated Choices of Smartphones

Lukasz Grzybowski and Ambre Nicolle

Journal of Industrial Economics, 2021, vol. 69, issue 1, 33-82

Abstract: For a sample of 9,799 subscribers to a single mobile operator, we observe switching between mobile handsets between July, 2011, and December, 2014. We estimate a discrete choice model in which we account for disutility from switching to different operating systems and brands. Our estimation results indicate the presence of significant inertia in the choice of operating systems and brands. We use our model to simulate market shares in the absence of switching costs and conclude that the market shares of Android and smaller operating systems would increase at the expense of the market share of iOS in such a context.

Date: 2021
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Citations: View citations in EconPapers (5)

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https://doi.org/10.1111/joie.12239

Related works:
Working Paper: Estimating Consumer Inertia in Repeated Choices of Smartphones* (2021) Downloads
Working Paper: Estimating Consumer Inertia in Repeated Choices of Smartphones (2018) Downloads
Working Paper: Estimating Consumer Inertia in Repeated Choices of Smartphones (2018) Downloads
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Journal of Industrial Economics is currently edited by Pierre Regibeau, Yeon-Koo Che, Kenneth Corts, Thomas Hubbard, Patrick Legros and Frank Verboven

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