The Impact of Private Label Introduction on Assortment, Prices, and Profits of Retailers

Meilin Ma and Ralph Siebert

Journal of Industrial Economics, 2024, vol. 72, issue 1, 356-389

Abstract: We study how introducing private‐label brands (PLs) affects retail prices and profits, accounting for assortment adjustments of national brands (NBs). We employ an event‐study framework and scanner data on the US beef market. When a PL is added to the low‐priced market segment, we find that retail stores further differentiate NBs from the PL and remove same‐segment NBs. When a PL is added to the high‐priced segment, however, NB assortment changes are limited. PL introduction and PL‐driven NB assortment changes impose small price effects on NB, but strongly cannibalize NB demand and steer consumers toward PLs, likely increasing store profits.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/joie.12359

Related works:
Working Paper: The Impact of Private Label Introductions on Assortment, Prices, and Profits of Retailers (2021)
Working Paper: The Impact of Private Label Introduction on Assortment, Prices, and Profits of Retailers (2021)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jindec:v:72:y:2024:i:1:p:356-389

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0022-1821

Access Statistics for this article

Journal of Industrial Economics is currently edited by Pierre Regibeau, Yeon-Koo Che, Kenneth Corts, Thomas Hubbard, Patrick Legros and Frank Verboven

More articles in Journal of Industrial Economics from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().