When survey science met web tracking: Presenting an error framework for metered data

Oriol J. Bosch and Melanie Revilla

Journal of the Royal Statistical Society Series A, 2022, vol. 185, issue S2, S408-S436

Abstract: Metered data, also called web‐tracking data, are generally collected from a sample of participants who willingly install or configure, onto their devices, technologies that track digital traces left when people go online (e.g., URLs visited). Since metered data allow for the observation of online behaviours unobtrusively, it has been proposed as a useful tool to understand what people do online and what impacts this might have on online and offline phenomena. It is crucial, nevertheless, to understand its limitations. Although some research have explored the potential errors of metered data, a systematic categorisation and conceptualisation of these errors are missing. Inspired by the Total Survey Error, we present a Total Error framework for digital traces collected with Meters (TEM). The TEM framework (1) describes the data generation and the analysis process for metered data and (2) documents the sources of bias and variance that may arise in each step of this process. Using a case study we also show how the TEM can be applied in real life to identify, quantify and reduce metered data errors. Results suggest that metered data might indeed be affected by the error sources identified in our framework and, to some extent, biased. This framework can help improve the quality of both stand‐alone metered data research projects, as well as foster the understanding of how and when survey and metered data can be combined.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://doi.org/10.1111/rssa.12956

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jorssa:v:185:y:2022:i:s2:p:s408-s436

Ordering information: This journal article can be ordered from
http://ordering.onli ... 1111/(ISSN)1467-985X

Access Statistics for this article

Journal of the Royal Statistical Society Series A is currently edited by A. Chevalier and L. Sharples

More articles in Journal of the Royal Statistical Society Series A from Royal Statistical Society Contact information at EDIRC.
Bibliographic data for series maintained by Wiley Content Delivery ().