Validation Problems in Interpreting Preference Responses to Mixed Food Qualities
R. A. M. Gregson
Journal of the Royal Statistical Society Series C, 1963, vol. 12, issue 1, 1-13
Abstract:
Most foods for which human subjects express preferences are complicated, both in their chemistry and in the sensations which they can stimulate. Responses to such foods are acquired by a long learning process, so that adult subjects have expectations about foods, and about how they themselves evaluate food tastes. In this article Dr Gregson gives experimental evidence showing the effect of expectations on the perception of a relatively simple mixture of tastes; the need to compare this with evidence on perceptual processes in more extensively studied sensory modalities than that of taste is apparent.
Date: 1963
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jorssc:v:12:y:1963:i:1:p:1-13
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