The Experience of a User of a Consumer Panel

Robert N. Wadsworth

Journal of the Royal Statistical Society Series C, 1952, vol. 1, issue 3, 169-178

Abstract: Mr. Wadsworth is a firm believer in the value of consumer panels in market research, although he is aware of the difficulties associated with their use. This article is based on experience of the Attwood Consumer Panel, and deals with questions of accuracy and with the practical application of the results.

Date: 1952
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