Market Segmentation

J. st G. Jephcott

Journal of the Royal Statistical Society Series C, 1975, vol. 24, issue 1, 141-142

Abstract: Market Segmentation. By R. E. Frank, W. F. Massey and Y. Wind. Englewood Cliffs, N.J., Prentice‐Hall, 1972. xii, 292 p. 914″.£6.

Date: 1975
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