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Customers of the Lep

P. Charlton and A. S. C. Ehrenberg

Journal of the Royal Statistical Society Series C, 1976, vol. 25, issue 1, 26-30

Abstract: The NBD/LSD model of consumer‐purchasing behaviour also fits customers of a management‐training programme. Use of the model facilitates the practical interpretation of the data.

Date: 1976
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Journal of the Royal Statistical Society Series C is currently edited by R. Chandler and P. W. F. Smith

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