Measuring the Readership of Newspapers and Magazines

Eric Shankleman

Journal of the Royal Statistical Society Series C, 1955, vol. 4, issue 3, 183-194

Abstract: Mr Shankleman has written this article around a review of a readership survey, and has compared the results of the survey with those of another one covering roughly the same period. He has also considered the use of such results in advertisement planning.

Date: 1955
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