A Technique for Studying the Effects of a Television Broadcast

William A. Belson

Journal of the Royal Statistical Society Series C, 1956, vol. 5, issue 3, 195-202

Abstract: This article describes a technique, the stable correlate method, for measuring the effects of television broadcasts seen under completely normal conditions. Mr Belson suggests that the method may be readily applicable to various sociological studies of effects, e.g. of television, of cinema‐going, of major events, and of publicity campaigns.

Date: 1956
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://doi.org/10.2307/2985420

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jorssc:v:5:y:1956:i:3:p:195-202

Ordering information: This journal article can be ordered from
http://ordering.onli ... 1111/(ISSN)1467-9876

Access Statistics for this article

Journal of the Royal Statistical Society Series C is currently edited by R. Chandler and P. W. F. Smith

More articles in Journal of the Royal Statistical Society Series C from Royal Statistical Society Contact information at EDIRC.
Bibliographic data for series maintained by Wiley Content Delivery ().