Psychological Thresholds, Demand and Price Rigidity

Stavros Drakopoulos

The Manchester School of Economic & Social Studies, 1992, vol. 60, issue 2, 152-68

Abstract: The starting point of this paper is the idea of threshold behavior, which has considerable support in psychology but has been neglected by economists. The implications of having a consumer theory that puts emphasis on threshold behavior towards prices and quantities are examined. It is shown that a threshold-based demand curve can be derived from a hierarchical approach to consumer behavior and also from a customs- or habits-oriented response to price by the consumer. These threshold-based demand curves can provide an additional explanation for price rigidity in the product market. Copyright 1992 by Blackwell Publishers Ltd and The Victoria University of Manchester

Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:bla:manch2:v:60:y:1992:i:2:p:152-68

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