Quasi-rational Search under Incomplete Information: Some Evidence from Experiments

David Butler and Graham Loomes ()

The Manchester School of Economic & Social Studies, 1997, vol. 65, issue 2, 127-44

Abstract: This paper presents an aspiration-satisficing model of consumer search under limited information where no optimal strategy is defined. The model is contrasted with the Hey (1982, 1987) 'bounce rules.' Experimental evidence is presented which, in this environment, lends support for the former explanation over the latter. In particular, the order in which price quotes were received was not accorded significance. These contrasting results suggest that subjects may utilize rules of varying degrees of sophistication depending on the costs and expected benefits attached to their use in different informational environments. A simpler version of the aspiration-satisficing model is then developed that produces an 'order effect.' Copyright 1997 by Blackwell Publishers Ltd and The Victoria University of Manchester

Date: 1997
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:manch2:v:65:y:1997:i:2:p:127-44

Access Statistics for this article

More articles in The Manchester School of Economic & Social Studies from University of Manchester Contact information at EDIRC.
Bibliographic data for series maintained by Wiley Content Delivery ().