SALES MAXIMIZATION AND PROFIT MAXIMIZATION: A NOTE ON THE DECISION OF A SALES MAXIMIZER TO THE INCREASE OF PER UNIT COST

Ke Li () and Shuntian Yao

Pacific Economic Review, 2007, vol. 12, issue 5, 559-564

Abstract: Abstract. In this paper, the authors compare the behaviours of a sales revenue maximizer with that of a profit maximizer in their response to an increase of the per unit production cost or a per unit tax being imposed. A common mistake in currently used textbooks is pointed out, and a new proposition is proposed for replacing a false statement there.

Date: 2007
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https://doi.org/10.1111/j.1468-0106.2007.00371.x

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