Männer schöpfen Märkte besser aus – Empirische Evidenz anhand des Unternehmensplanspiels SINTO‐Markt

Otwin Becker, Tanja Feit, Vera Hofer, Ulrike Leopold‐Wildburger, Robin Pope and Reinhard Selten

Perspektiven der Wirtschaftspolitik, 2006, vol. 7, issue 4, 445-458

Abstract: Abstract: The management game SINTO‐Market was originally developed and programmed by Otwin Becker and Reinhard Selten and is recently performed at the University of Graz. The decisions are made by groups of students, each group represented by one of the three firms. The game SINTO‐market puts the players in a competitive situation in the branded food product sector, in which the managers have to find the most successful strategies for advertising expenses, investments, production and price settings. It is interesting to see that much can be learned about human behaviour in complex economic decision situations from experimental research management games. Surprisingly the results presented here show significant differences between genders. Male participants gain higher profits than females, mainly by higher prices. Mixed groups, however, behave in a very similar way as male groups do.

Date: 2006
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