How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba

Dennis J. Zhang, Hengchen Dai, Lingxiu Dong, Fangfang Qi, Nannan Zhang, Xiaofei Liu, Zhongyi Liu and Jiang Yang
Authors registered in the RePEc Author Service: Junyi Zhang ()

Production and Operations Management, 2018, vol. 27, issue 12, 2343-2345

Date: 2018
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