 Are Dealers Still Relevant? How Dealer Service Quality Impacts Manufacturer SuccessSina Golara, Kevin J. Dooley and Nasim Mousavi Production and Operations Management, 2021, vol. 30, issue 10, 3560-3578 Abstract: Most automobile manufacturers use franchised dealers to distribute their products and to perform sales‐related and after‐sales services. However, the link between dealers’ service quality and manufacturer performance is not well understood. Some studies suggest that these services’ quality affects product sales, repeat sales, and brand reputation. Others posit that dealer services are a commodity, and their quality may only affect sales in the extremes. We constructed data representing sales and service quality ratings of 1078 U.S. automobile dealerships over a year in five different car classes. We find that the quality of after‐sales services positively influences sales of the brand in the dealer's region. Manufacturers whose dealers struggle with after‐sales services take a hit in market share even in markets where they enjoy superior competitive status. We also find that sales‐related services gain importance in highly competitive markets where the manufacturer has few dealers and competitors have many. Date: 2021 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:popmgt:v:30:y:2021:i:10:p:3560-3578 Ordering information: This journal article can be ordered from Access Statistics for this article Production and Operations Management is currently edited by Kalyan Singhal More articles in Production and Operations Management from Production and Operations Management Society |
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