 When Triple‐A Supply Chains Meet Digitalization: The Case of JD.com's C2M ModelHo‐Yin Mak and Zuo‐Jun Max Shen Production and Operations Management, 2021, vol. 30, issue 3, 656-665 Abstract: The Triple‐A supply chain (Lee 2004) has become one of the most influential concepts for practitioners and researchers in supply chain management. It stipulates that supply chains should strive to improve along the dimensions of agility, adaptability, and alignment, as opposed to focusing exclusively on cost and efficiency improvements. While various strategies have since been adopted across different industries to foster the Triple‐A, the digitalization movement poses both new challenges and opportunities for developing Triple‐A supply chains. In this article, we shall discuss an emerging mode of supply chain innovation, known as the consumer‐to‐manufacturer (C2M) model, and how it enables new possibilities for achieving Triple‐A “digital” supply chains. C2M establishes digital links between end consumers and upstream manufacturers and product designers, and provides a variety of tactics to shorten the information flow process of the supply chain. Our discussion focuses on the implementation of C2M at JD.com, a leading online retailer in China. Date: 2021 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:popmgt:v:30:y:2021:i:3:p:656-665 Ordering information: This journal article can be ordered from Access Statistics for this article Production and Operations Management is currently edited by Kalyan Singhal More articles in Production and Operations Management from Production and Operations Management Society |
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