Impacts of the COVID‐19 pandemic on grocery retail operations: An analytical model

Mohammad Delasay, Aditya Jain and Subodha Kumar

Production and Operations Management, 2022, vol. 31, issue 5, 2237-2255

Abstract: The COVID‐19 pandemic has had profound effects on grocery retailers, forcing them to make many operational changes in response to public health concerns and the shift in customers' shopping behavior. Grocery retailers need to understand the impact of pandemic conditions on their operations, but the literature has not modeled and analyzed this issue. We bridge this gap through economic models that consider the documented changes in the customers' shopping behavior during the COVID‐19 pandemic, including less frequent in‐store shopping and bulk‐shopping tendency. We capture the impact of occupancy limitation guidelines on grocery retailers' service capacity, customers' shopping behavior, and, consequently, on the retailers' store traffic and profit. We find that though store occupancy limitations reduce the in‐store foot traffic (which helps with curbing the disease spread), interestingly, they do not necessarily result in a profit decline. Under occupancy limitations and when the retailer offers the delivery or curbside pickup service, our analyses highlight the externality impact of online customers on the shopping behavior of in‐store customers. When the retailer adds the delivery service, such externalities may increase the store traffic (higher infection risk inside the grocery store) and reduce the retailer's profit. When the retailer adds the curbside pickup instead, it has more control over the impact of externalities, which helps in lowering the store traffic and increasing the profit. Our results offer valuable insights into how retailers should regard occupancy limitations and health safety measures. Our results also highlight conditions under which various operating modes may help retailers reduce infection risk and achieve higher profit.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://doi.org/10.1111/poms.13717

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:popmgt:v:31:y:2022:i:5:p:2237-2255

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1111/(ISSN)1937-5956

Access Statistics for this article

Production and Operations Management is currently edited by Kalyan Singhal

More articles in Production and Operations Management from Production and Operations Management Society
Bibliographic data for series maintained by Wiley Content Delivery ().