Advertising, consumer awareness, and choice: evidence from the U.S. banking industry
Elisabeth Honka,
Ali Hortacsu and
Maria Ana Vitorino
RAND Journal of Economics, 2017, vol. 48, issue 3, 611-646
Date: 2017
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Working Paper: Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry (2014) 
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