The Determinants of Salience of Energy Issues

William R. Lowry and Mark Joslyn

Review of Policy Research, 2014, vol. 31, issue 3, 153-172

Abstract: Studies show that salience of an issue influences the behavior of political elites, policy responses, and the attitudes of the public. Yet while the effects of salience are given considerable attention, less is known about the factors that produce salience. Specifically, what are the determinants of an issue's salience? We examine salience of energy issues in the United States over the past six decades and make two contributions. First, we provide systematic explanations of issue salience. Second, contrary to popular conceptions that energy salience is driven entirely by gasoline prices, or some scholarly analyses that salience depends on crises, we argue that other factors increase salience. Specifically, we find that political actors and activities increase energy salience, even after controlling for higher gas prices and shocks. This is an important finding; political dynamics enhance salience. Meaningful political action, therefore, driven by enhanced salience, is not entirely dependent on market forces or unplanned events.

Date: 2014
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